Glossary

A/B testing typically involves testing two different email templates or sequences to see which one performs better. Or on a more granular scale, testing which subjects, introductions, offers and call to actions convert the best (when all else is the same.) A/B testing weeds our poor-converting copy and gradually improves prospecting performance over time.

Necessary for companies doing a lot of outbound email prospecting. Many prospecting tools and CRMs have an easy feature for A/B testing.