Glossary
Business-to-consumer (B2C) Sales
Businesses selling to consumers
B2C sales is short for business-to-consumer sales. Predictably, this means businesses selling to consumers. Consumers are civilians in this case; they’re buying for personal use rather than on behalf of a commercial enterprise or business. B2C is the counterpart to B2B sales, in which business sell to other businesses.
Business-to-consumer sales are typically lower revenue, involve shorter sales cycles, and purchases are generally encourage more (or entirely) with marketing, website optimization (for e-commerce) or physical optimization (for retail).
B2C sales require less advanced techniques and easier-to-learn skills compared to B2B, so while it’s generally easy for B2B reps to move into B2C sales, it’s challenging for B2C reps entering B2B sales for the first time.
Business-to-consumer sales are typically lower revenue, involve shorter sales cycles, and purchases are generally encourage more (or entirely) with marketing, website optimization (for e-commerce) or physical optimization (for retail).
B2C sales require less advanced techniques and easier-to-learn skills compared to B2B, so while it’s generally easy for B2B reps to move into B2C sales, it’s challenging for B2C reps entering B2B sales for the first time.