Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Cadence

The frequency and timing of outreach attempts and follow-ups.

Cadence is the frequency and timing of outreach attempts or follow-ups. This is a precursor to creating an email (or multichannel) sequence since the cadence determines when each communication is sent.

Recommended Content

Automation
Sales Tools – Choosing the Right Tech for Your Sales Team
Outbound phone
Telemarketing Laws: From Timeframes to Call Recording Consent
Outbound email
Boost Email Engagement with Video
Ai in sales
How will AI impact the sales industry?
Automation
Sales Automation – How to Automate Your Sales Process
Outbound email
10 Ways to Find Anyone’s Email Address
Cold calling
Proven Cold Calling Strategies for 2023
Prospecting
Enabling Buyers at Every Stage
LinkedIn
How to Boost Your Sales on LinkedIn in 2023
Follow up
Sales Follow-Up Statistics and Process – The Power of Follow-Ups