Glossary
Consultative (Solution) Selling
Uncovering prospect pain points then presenting your product as a solution to each.
Solution Selling is a sales methodology that revolves around the prospect’s pain points rather than the features and benefits of your product. By focusing on the prospect first, you can pitch specific features and capabilities as direct solutions to each individual pain point.
Solution Selling is a good foundation for understanding sales, but beyond the simple principles of using a discovery call to learn about prospects before blindly pitching to them, there’s no reason to invest heavily in learning this methodology.
Solution Selling is a good foundation for understanding sales, but beyond the simple principles of using a discovery call to learn about prospects before blindly pitching to them, there’s no reason to invest heavily in learning this methodology.