Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Customer Relationship Management (CRM) Software

Software that manages everything sales-related.

The cornerstone of sales software, Customer Relationship Management (CRM) software manages everything sales-related. They track the sales process, prospecting, customer lifecycle, KPIs, commissions, conversations, website traffic and more.

All professional sales teams need a good sales CRM. A CRM that’s a bad fit for your business (or just bad software) won’t integrate well with sales reps and provides as many headaches as benefits.

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