Glossary
Down-sell
An offer that's only given once the primary sales offer has been declined.
A down-sell is any offer that's given once the primary sales offer has been declined. If someone decides an iPhone 14 is too expensive for them, a sales rep could offer a refurbished iPhone 13 or iPhone SE as a down-sell. Down-sells are unique in that you don't normally want to offer them until a higher-priced option is declined.