Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Email open rate

The percentage of people who open your email.

Open rate is the percentage of people who open your email. You can improve this number by editing your subject line and preview text.

All companies who do a lot of email prospecting need to track open rate and A/B test new subject lines and preview text to improve it.

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