Glossary
Firm appointment
A scheduled appointment with a lead at a set day and time.
A firm appointment is when a lead commits to meet you virtually (or in person) at a set day and time. A calendar invite and confirmation email (when scheduling) must be sent to the lead.
Firm appointments are typically the most sought-after prospecting goals. They show clear intent that a lead is interested and willing to dedicate time.
Many companies set rep quotas around booking a necessary number of firm appointments, or pay reps a fixed bonus per appointment scheduled.
It’s important to know the distinction between firm appointments and soft appointments (less committal) when tracking compensation and quotas.
Firm appointments are typically the most sought-after prospecting goals. They show clear intent that a lead is interested and willing to dedicate time.
Many companies set rep quotas around booking a necessary number of firm appointments, or pay reps a fixed bonus per appointment scheduled.
It’s important to know the distinction between firm appointments and soft appointments (less committal) when tracking compensation and quotas.