Glossary

Form fills are a common way of gathering data from leads while capturing them. These are marketing forms with a few questions such as name, company and objective (why they’re reaching out to you.)

It’s important to use form fills to your advantage. Carefully worded questions will result in answers that improve and expedite your prospecting and qualifying processes.

There’s a delicate balance (friction) between collecting valuable data while still keeping the form simple enough to encourage as many leads as possible.

High quality forms are a significant indicator of success in inbound prospecting. Failing to optimize form fills is a careless mistake if receiving many inbound leads.