Glossary
Hyper-personalized emails
Emails with unique content written exclusively for each recipient.
Hyper-personalized emails are cold emails with unique content written exclusively for each recipient. They bring significantly higher response rates with the drawback of being nearly impossible to automate.
At a minimum, only the introduction of an email needs to be hyper-personalized. This results in a response rate 5x-10x higher than non-personal or personalized emails.
All outbound prospectors should explore efficient methods for sending hyper-personalized emails, but they’re especially important for companies with smaller target markets who need to get the most out of each outreach attempt.
At a minimum, only the introduction of an email needs to be hyper-personalized. This results in a response rate 5x-10x higher than non-personal or personalized emails.
All outbound prospectors should explore efficient methods for sending hyper-personalized emails, but they’re especially important for companies with smaller target markets who need to get the most out of each outreach attempt.