Glossary
Lead sources
Sources for potential customers (leads)
Sources to find leads to engage through prospecting. Ideally this includes contact information, but not always. Lead sources include:
• Targeting tools — software designed to find leads and contact info
• Lead lists — leads and contact info purchased from a contractor
• Industry databases — databases, groups and associations your targeted leads tend to be apart of
• Inbound leads — leads who come to you through marketing or advertising
• CRM leads — past customers or backlogged leads
• Outsourced — leads found by a vendor through outsourced prospecting
Some sales teams will only use one lead source, whereas others may use all types of lead sources.
• Targeting tools — software designed to find leads and contact info
• Lead lists — leads and contact info purchased from a contractor
• Industry databases — databases, groups and associations your targeted leads tend to be apart of
• Inbound leads — leads who come to you through marketing or advertising
• CRM leads — past customers or backlogged leads
• Outsourced — leads found by a vendor through outsourced prospecting
Some sales teams will only use one lead source, whereas others may use all types of lead sources.