Glossary
Marketing-qualified lead (MQL)
A lead whose actions make it more likely to buy than others
A marketing-qualified lead (MQL) is a lead that sticks out from the pack as someone more likely to make a purchase, usually because they’ve performed some sort of action that acts as a buying signal.
Common MQL criteria include leads who downloaded content from your website, visited certain pages on your website (or visited your website multiple times), or clicked your scheduling link but didn’t convert.
MQLs are sent to the sales team for further evaluation. If the sales rep thinks it’s worth pursuing, they’ll mark it as a sales accepted lead, or SAL. Once they work the lead a bit more and it’s clear that it’s a good lead worth pursuing, it becomes a sales qualified lead (SQL.)
Common MQL criteria include leads who downloaded content from your website, visited certain pages on your website (or visited your website multiple times), or clicked your scheduling link but didn’t convert.
MQLs are sent to the sales team for further evaluation. If the sales rep thinks it’s worth pursuing, they’ll mark it as a sales accepted lead, or SAL. Once they work the lead a bit more and it’s clear that it’s a good lead worth pursuing, it becomes a sales qualified lead (SQL.)