Glossary
Outbound prospecting
Outreach to targeted leads.
Outbound prospecting (also known as outbound sales) means reaching out to leads, typically through email, phone, and LinkedIn. This can be a grind; you have to kiss a lot of frogs before you find a prince. With that being said, you’re largely in control of your own destiny. More effort (touch points) and focus on improvement (quality and process) equals more sales.
Outbound prospecting requires Targeting to ensure time and effort put into outreach goes to leads with correct contact information who are likely to be a good fit for your product or service.
An example of ideal, “warm” Lead Sources for outbound prospecting are CRM Leads because they know who you are. “Cold” lead sources are more plentiful and include leads scrubbed from targeting tools, lead lists and industry databases.
For companies who don’t receive enough inbound leads to survive on, outbound prospecting will make or break your entire business. This is especially true of new businesses with no other revenue channels.
Outbound prospecting requires Targeting to ensure time and effort put into outreach goes to leads with correct contact information who are likely to be a good fit for your product or service.
An example of ideal, “warm” Lead Sources for outbound prospecting are CRM Leads because they know who you are. “Cold” lead sources are more plentiful and include leads scrubbed from targeting tools, lead lists and industry databases.
For companies who don’t receive enough inbound leads to survive on, outbound prospecting will make or break your entire business. This is especially true of new businesses with no other revenue channels.