Glossary
Personalized emails
Emails that only customize limited data points like first name, company name, etc.
Personalized cold emails include the lead’s name, company name, industry, or other simple (typically one-word) data points in the email body or subject.
These have a slightly higher response rate than non-personalized emails and can be fully automated with properly formatted lead data.
All outbound prospectors should, at a minimum, send personalized emails instead of non-personalized emails. If higher response rates are necessary, hyper-personalized emails are a better yet more time-consuming option.
These have a slightly higher response rate than non-personalized emails and can be fully automated with properly formatted lead data.
All outbound prospectors should, at a minimum, send personalized emails instead of non-personalized emails. If higher response rates are necessary, hyper-personalized emails are a better yet more time-consuming option.