Glossary

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Power dialer

Responsibly automates outbound dialing and voicemails.

Once you upload a lead list, a power dialer will automatically dial phone numbers and connect you only with people who answer. Pre-recorded voicemails and/or emails can all be sent automatically for those who don’t answer.

You can dial dozens more people per hour with a dialer; anyone doing significant cold calling should get a CRM or VoIP that has this built in, like Aircall, which can be integrated easily with HubSpot and other CRMs or Prospecting tools. Close CRM has a good built-in power dialer.

Power dialers are different from auto dialers and predictive dialers, both of which call multiple people at a time and are too spammy.

Any sales teams doing significant outbound prospecting must invest in a power dialer, since they’re the best way to improve cold calling efficiency.

Due to worsening connection rates, high efficiency while cold calling is increasingly necessary for most companies to be profitable.