Glossary
Product benefits
Resolves a pain point or buying criteria.
The end-benefit to customers who use this feature to resolve a pain point or
buying criteria. Benefits are different from capabilities and features.
For example, if your laptop has a fingerprint scanner, it saves you the trouble of needing to type in your password when you log in. The feature here is the fingerprint scanner, the capability is unlocking your computer and the benefit is the few seconds that the fingerprint scanner saves you versus typing in your password manually.
buying criteria. Benefits are different from capabilities and features.
For example, if your laptop has a fingerprint scanner, it saves you the trouble of needing to type in your password when you log in. The feature here is the fingerprint scanner, the capability is unlocking your computer and the benefit is the few seconds that the fingerprint scanner saves you versus typing in your password manually.