Glossary
Product features
Features perform capabilities that result in end-benefits to consumers.
Features are used (or not used) by customers to perform actions or tasks. They’re different from capabilities and benefits.
For example, if your laptop has a fingerprint scanner, it saves you the trouble of needing to type in your password when you log in. The feature here is the fingerprint scanner, the capability is unlocking your computer and the benefit is the few seconds that the fingerprint scanner saves you versus typing in your password manually.
For example, if your laptop has a fingerprint scanner, it saves you the trouble of needing to type in your password when you log in. The feature here is the fingerprint scanner, the capability is unlocking your computer and the benefit is the few seconds that the fingerprint scanner saves you versus typing in your password manually.