Glossary

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Referral program

Program that incentivizes your customers to refer others.

Referral programs incentivize your customers to refer their friends by awarding them a discount, upgrade, gift card, or cash commission when they refer someone who buys your product.

The more customers (or audience) you have then the more people you'll reach through a referral program. But even if you have a small number of customers, it's worth having a referral program and cultivating those warm leads.