Glossary
Reseller program
Partners who purchase your product at a discount and resell it.
Resellers purchase your product at a discount then resell it to their customers. Resellers work directly with your customers, which generally means less work for you.
Resellers earn their "commission" or margin on the difference between the wholesale cost and their sale price.
Reseller programs are valuable for companies looking to expand their revenue streams. They’re better than affiliate programs if the reseller is uniquely inclined to work with your customer directly, or if you prefer to work directly with resellers than customers.
Resellers earn their "commission" or margin on the difference between the wholesale cost and their sale price.
Reseller programs are valuable for companies looking to expand their revenue streams. They’re better than affiliate programs if the reseller is uniquely inclined to work with your customer directly, or if you prefer to work directly with resellers than customers.