Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Sales-qualified lead (SQL)

A validated lead worth spending more time with

A sales-qualified lead (SQL) is a lead that’s been qualified by your sales team as an opportunity that meets your qualifying criteria, and therefore has a good chance of converting into a paid customer.

SQLs originate from a marketing-qualified lead (MQL) if coming from inbound, but if it’s an outbound lead, SQL is typically the first step towards becoming a customer.

Related Terms

Marketing-qualified lead (MQL)

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