Glossary
SNAP Selling
A modern sales methodology for connecting with informed and busy buyers.
Modern buyers are tough to get a hold of and more than capable of researching their own purchases. They need sales reps less than ever before.
SNAP Selling instructs sales reps to do four primary things:
• keep it Simple: Make it easy for buyers and don't over complicate your pitch. Do this with quick phone calls and emails under 90-words.
• be iNvaluable: Always continue to bring the buyer new ideas. Become the primary differentiator rather than just a medium between the buyer and your product or service. Rather than pitching them like every other sales rep, demonstrate your understanding of their business.
• always Align: Align yourself with your buyer's critical business objectives and core beliefs or you'll rarely make it to the decision maker.
• raise Priorities: Work with prospects on their priority projects rather than pushing your own priorities. Demonstrate this by tying their priorities into your messaging.
SNAP Selling is a good methodology for understanding modern buyers, especially compared to an older, dominant methodology like Solution Selling, which is great but not ideal for our highly-distracted digital age.
SNAP Selling instructs sales reps to do four primary things:
• keep it Simple: Make it easy for buyers and don't over complicate your pitch. Do this with quick phone calls and emails under 90-words.
• be iNvaluable: Always continue to bring the buyer new ideas. Become the primary differentiator rather than just a medium between the buyer and your product or service. Rather than pitching them like every other sales rep, demonstrate your understanding of their business.
• always Align: Align yourself with your buyer's critical business objectives and core beliefs or you'll rarely make it to the decision maker.
• raise Priorities: Work with prospects on their priority projects rather than pushing your own priorities. Demonstrate this by tying their priorities into your messaging.
SNAP Selling is a good methodology for understanding modern buyers, especially compared to an older, dominant methodology like Solution Selling, which is great but not ideal for our highly-distracted digital age.