Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Soft appointment

A lead requesting a call back without committing to a formal meeting.

A soft appointment is when a lead, prospect or customer requests a “casual” callback from a sales rep. Unlike a firm appointment, they’re not committing to meet you virtually (or in person) at a specific date in time.

Soft appointments are better than none, but they must be treated differently from firm appointments when tracking compensation and quotas.

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