Glossary

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Third party integrations

Tools that automate single-step or multi-step processes within an app or across multiple apps.

Tools like Zapier and IFTTT are no-code, third-party tools that can establish integrations between different sales technologies. They may provide more functionality than native integrations, but require more configuration and testing.

No-code tools are easy to learn and don't require an IT department to set up. Some automations can be set up quickly whereas others require some work and testing, but you don't need a professional- you can do it on your own.

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