Boost your email open rates by 19%, click-through rates by 65%, and cut unsubscribes by 26% with one tool: video. Video, especially in emails, has become a powerful marketing tool because:
- It’s now affordable and accessible to produce high-quality content.
- Videos can simplify complex topics better than text.
- They showcase the brand’s personality, fostering familiarity.
- They naturally grab more attention than plain text, boosting visibility and engagement.
For prospecting, videos are invaluable. Start with an email introduction and then offer a personalized video. This makes your video anticipated and tailored to the recipient, increasing engagement.
- Email 1: “Thanks for downloading our Commission Modeler. What challenges do you face in selecting the right commission structure? Reply, and I’ll provide a personalized video with recommendations.”
- Email 2 (if no response): “Here’s a video about selecting the right commission model for various sales models. If you want personalized insights: <insert link to sales page>”
Thinking of using video? Here are tips:
- Personalize: Address specific issues of the prospect.
- Keep it concise: Aim for about 30 seconds. Anything longer than that, and viewers drop off.
- Be clear: Have a succinct message with a defined call-to-action.
- Prioritize quality: Even smartphone cameras work, but ensure good lighting, minimal background noise, and stability.
Expand video use to social media, post-event emails, testimonials, and demos. Incorporating video in your email marketing not only boosts engagement but also effectively addresses prospect needs, paving the way for conversion.