Glossary
Ideal Client Profile (ICP)
Detailed descriptions of your ideal customers.
Ideal Client Profiles (ICP) are detailed descriptions of your target audience and ideal customers. In B2B sales these typically describe companies who are a great fit to buy from you. These customer profiles are different from buyer personas, which are the people (individual buyers) within your ideal clients.
Similar to buyer personas, ICP’s are more important for marketing strategy and advertising, but it’s a beneficial exercise for sales teams too.
Similar to buyer personas, ICP’s are more important for marketing strategy and advertising, but it’s a beneficial exercise for sales teams too.