Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

Lead lists

Leads and contact info purchased from a contractor.

A lead list is typically an excel file purchased from a contractor or vendor, or mined by a Lead Generation Rep, that contains contact information for prospective customers (leads.)

Don’t assign prospecting reps or sales reps to do “web searches” as a lead source. That’s too time consuming and “cheap” of a task for primary revenue reps to work on. At a minimum, give sales reps a lead list containing targeted web search leads.

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